It’s pretty simple actually, we try to make the best Nordic Ski Apparel on the market. It’s maybe simple to say, but it requires quite a lot. Besides all the thinking and hard work that goes in to our design. We also try our best to create a brand for the future. That means only working with suppliers with an environmental friendly approach to the industry, choosing factories close to home and only use durable materials. We also try to design our clothes as timeless as possible, make them compatible with several sports and not depend on seasonal sales and large editions. We promise that we will try our best to protect the winter we all love - every single day and with every decision we make.